Omninomics—Creating a More Connected Value Chain
The fashion industry is undergoing the biggest change since the industrial revolution: today’s consumers want convenience and authenticity. They desire innovative new products, instantaneous information, and the ability to comparison shop and easily return items that don’t fit, all while getting the best deal. You must be sure that your value chain is ready to meet the challenges of omnichannel retail. It’s likely that your supply chain has evolved from a linear push into a global value chain network of different companies, sometimes hundreds of companies that are working together to innovate, to respond to orders, fulfill and deliver on customer commitments, and react to disruptions in supply.
How can these companies collaborate to create a seamless experience for shoppers? How should omnichannel customer insights fuel this network? This paper on “omninomics” will help you answer these questions.