Out-of-Stock Paradox Threatens Retail
Retailers are doing their best to get the right levels of inventory. There is no quicker way to simultaneously diminish brand value, lose customer loyalty, expose consumers to competitive brands, and miss revenue goals than to suffer from stock-outs. The introduction of omnichannel shopping has created an even tighter strain on fulfillment as most retailers silo their inventory on a channel-by-channel basis. The result? Unprecedented levels of out-of-stock inventory. So how much does this impact retailers in the eye of the consumer? GT Nexus issued a survey to over 1,000 consumers across the US to uncover how stock-outs impact their shopping behavior.