Fulfillment in an Evolving Omnichannel World
While the omnichannel retailing model promises a seamless experience for consumers, it adds a new level of complexity for retailers as they try to find the most efficient ways to get merchandise into the shoppers’ hands. This process requires speed, agility, and a new level of insight — functionality that is often unattainable with the many legacy-based systems that still exist industry-wide. As a result, retailers are taking steps to revamp their logistics network, a move that promises to provide the agility needed to compete with existing and new retail players. The goal: To create an omnichannel fulfillment strategy that not only executes orders efficiently in near real-time, but drives profitability.