Retail Redefined: It’s Just Commerce
Customer demands and expectations are outpacing retail supply chains. Fulfilling what customers want, when they want it, and how they want it is paramount. Long gone are the days when retailers could simply ignore customer concerns by burying them in a faceless process of toll-free support numbers or having consumers fax or mail complaints. The age of large, geographical monopolistic retailers has been broken down by technology and an empowered consumer. So what are retailers to do?