Aligning the supply chain for the subscription economy
From snacks and groceries, to razors and fashion, there's a subscription box for just about everything. As more consumers opt-in to receiving new goodies each month, it's created an entirely new opportunity to introduce new products and build brand loyalty. But as you'd expect, the supply chain plays a significant role in ensuring these products get there on time. In this episode, Georg Richter, CEO of OceanX, and Alon Waks, VP of marketing at Kustomer, join Matt Gunn to discuss how businesses can align the supply chain for subscription-based success.